Jeremy Stein - Brain


On the back foot

A Cape Town colleague just used the phrase “on the back foot” in a meeting. It’s a cricket reference. When a player is “on the back foot”, they’re playing a defensive move. To play “on the front foot” is to play offensively. In business terms, it’s a reference to being in a position where you’re responding to things going badly (“on the back foot”) rather than getting ahead of them and solving problems before they flare up (“on the front foot”).

November 2, 2020 No Comments.

No Comments

Be the first to comment!

Leave a Reply

Your email address will not be published. Required fields are marked *

Why ask?