Jeremy Stein - Journal

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Crunchy Peanut Butter

I accidentally purchased “crunchy” peanut butter. Yeah, I know what you’re thinking: “What is crunchy peanut butter?” Let me explain.  It’s like “egg-shell” mayonnaise or “baking-soda clump” cookies. It’s peanut butter where the raw ingredients haven’t been fully processed. I imagine it’s what you find at the bottom of the peanut crushing machine where the blades can’t quite reach the peanuts.

I would have expected that peanut butter manufacturers would just throw out the uncrushed peanuts, or turn them into pig feed or something. I was surprised to learn that they actually throw a small disclaimer (“crunchy”) on the can and stores sell it right next to the real peanut butter. I suppose some extremely price-sensitive consumers might be willing to buy an inferior product for a dirt-cheap price, but amazingly most stores sell it for the same price as the good peanut butter! It appears they’re banking on customer confusion and accidental purchases.

I lasted about 3 minutes with a pair of tweezers before I gave up. My food processor wasn’t much help either, and it made a real mess. I can’t take it back to the store because it is accurately labeled. I’m thinking that a centrifuge with a strainer might be my best bet, but that seems a little pricey. Instead, I’ll accept the money as lost and use this opportunity to warn other consumers not to make the same mistake. Read the labels when you buy peanut butter! It’s technically the same ingredients, so look elsewhere on the label for something like “partially processed”, “incomplete”, or as I saw on my container, the weasel-word “crunchy”.

May 30, 2015 2 Comments.


  1. Lisa Ross replied:

    Well hello there Jeremy. I must confess confusion by this post. I deliberately purchase said product. It is the best kind of peanut butter to add to peanut butter cookies and I also really like it in my peanut butter cornbread that I serve with a delicious stew or soup. Give it a try and you might actually find you like this crunchy bit of loveliness. ;)

    May 31st, 2015 at 8:51 am. Permalink.

  2. Shannon replied:

    Ha! Had a French teacher a few years ago who talked about the first time she tried peanut butter. She said, “I thought I was going to die.” :)

    April 7th, 2017 at 7:01 am. Permalink.

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